ClickTale, Conversions & Usability

What is ClickTale?

ClickTale is a marketing tool that tells you more about your web visitors than virtually any other analytics system. In fact it can be like watching over the shoulder of someone on your site so you see

• where they take the cursor
• which links they click
• even how far down the web page they scroll!

By observing what people do you can adjust the layout of your web page to boost your conversions.

Watch this short video to see how it works.

It's a powerful system and best of all you can try it FREE.

Using ClickTale to boost conversions

ClickTale lets you watch the way people view your website and how they move around it. This includes showing you where they take their cursor which shows you which links get their attention. You can also see how long they spend on different parts of your page.

Do they focus only on the first paragraph, in which case you are likely to have a high bounce rate.

Or do they scroll down the page all the way to the bottom, in which case you've got engaged visitors.

Once you've watched a number of user interactions with your site you'll start to see some trends. For example, you might see that a lot of people part-complete a form but back out frequently before completion. In that case you know you need to test different form designs.

Perhaps very few people scroll down and see you order link. In that case, test moving it to somewhere above the fold and make it more prominent.

Want people to get in touch? Then see how many people hover over your "Contact" link. If no-one does, you need to test a new layout.

The beauty of ClickTale is that you don't have to watch people in real time - you can replay visitor sessions anytime you want. You can also see heat maps showing you which parts of your pages get the most "eye time".