KeywordSpy - Spy on Competitors' keywords

As I discuss elsewhere, a well run AdWords account is a major business asset and it's definitely something you don't want your competitors getting hold of. Further more, you should never agree to let an AdWords consultant "own" your AdWords account. It is yours. You paid for it. You paid for all the keyword research, ad copy research and so on. So for a PPC manager to insist that it is theirs should you choose to part company is in my view pretty immoral and underhand. If someone says they will only manage your account on that basis, go somewhere else. In fact stay here and get in touch!

However the march of technology goes on and tools are now available that let you spy on the keywords that your competitors are using. Obviously you can do this manually by testing your own keywords one by one and seeing if your competitors' ads are showing up.

But suppose one of your competitors has a juicy keyword in their account that makes them steady money, day after day and it wasn't in your account. Clearly you would be missing a trick.

KeywordSpy is a tool that can help you spot such opportunities and, particularly if you are just starting out, it makes excellent sense to kick things off by seeing which keywords your competitors have been using for a while. They are probably making money out of them and so you could too.

KeywordSpy will save you

• time
• money
• aggravation
• lost sales

It's quite cheap given what it does and is very likely to pay for itself fast. It's also sold on a subscription basis which means you can buy a single month's subscription, do all the research you want and then stop paying.